$119k / yr
The forecast is rebuilt by hand
Finance and revenue operations spend 40 hrs a week assembling a sheet that is stale before the meeting starts. Every input already lives in a system you own.
For CFOs, finance leads and revenue operationsYour revenue process is leaking.
Your revenue process is leaking.
We find where, then build the fix.
RevenuForge audits how your revenue operation actually runs — forecast, pipeline, handoffs, renewals — finds where money and hours escape, and builds the systems that close the gaps. Then we keep them running.
- Diagnosis and delivery from one team
- Works with the CRM you already have
- No dashboard you will never open
Where the money goes
A typical revenue operation
CRM and pipeline data
Clean enough
Weekly pipeline review$1.2M / yr
Coverage set by availability, not risk
Forecast assembly40 hrs / week
Rebuilt by hand every week
Board and bank reporting
Arrives on time
Modelled annual cost$2.28M4.6% of ARR
Modelled on a $50M ARR revenue operation. Your figures will differ — establishing them is the first thing we do.
The problem
Four places revenue quietly escapes
None of these are technology problems. They are handoffs between people and systems you already own — which is exactly why new software has not fixed them.
$1.2M / yr
Coverage follows the queue, not the risk
Accounts get worked in the order they appear. The slice of pipeline carrying the most exposure gets the same attention as everything else. Ranking on risk instead is worth 2 points of win rate.
$480k / yr
Coaching lands on whichever calls got heard
Managers review the calls they happened to catch — around 10% of them. The pattern that costs you the quarter is sitting in the ones nobody listened to.
$480k / yr
Renewal risk surfaces too late to act on
The signal sits in a support system that never reaches the account owner before the quarterly review, by which point the conversation has changed. Roughly 8% of churn is reachable earlier.
How this is calculated
These are not client results. They are a worked example, so you can check the arithmetic against your own organisation before you speak to us.
Assumptions
- $50M ARR · 20 account executives · 5 sales managers · 3 revenue operations · 2 finance analysts
- Fully loaded cost of $120k per analyst and $180k per manager, divided over 2,080 hours
- 46 working weeks a year
- $60M of new-business pipeline created annually at a 22% win rate
- 12% gross revenue churn
Working
- Forecast assembled by hand5 analysts × 6 hrs + 5 managers × 2 hrs, × 46 weeks, at loaded cost$119k
- Coverage set by availability$60M pipeline × 2 points of win rate recovered by ranking on risk$1.2M
- Coaching by whoever was free8 new hires × 1 month of ramp pulled forward × $60k monthly contribution$480k
- Renewal risk surfaced late$50M × 12% gross churn × 8% reachable with an earlier signal$480k
- Modelled annual cost4.6% of ARR$2.28M
How it works
Diagnose, build, maintain
Most firms stop after the first step and hand you a recommendation. The work is in the second and third.
Diagnose
We map how your revenue operation actually runs — not how the process document says it runs.
- We sit with the people doing the work
- Every handoff between system and person gets traced
- You get a findings register with the exposure attached to each gap
You end up withFindings register
Build
We build the systems that close the gaps we found. Nothing speculative, nothing needing a new team to run it.
- Works with the CRM and stack you already have
- Human approval steps declared where they belong
- Handed over already running, not as a spec
You end up withWorking systems
Maintain
Systems drift as the business changes. We hold them so they keep working after go-live.
- When the operation moves, the systems move with it
- The findings register stays current
- One point of accountability, not a handover to your team
You end up withKept running
What you get
Things you can actually use
Every engagement produces the same set of artefacts. What varies is the scope they cover.
A findings register
Every gap in the operation, with the dollar exposure attached and whether closing it needs a person.
A map of how revenue really moves
The actual route from lead to cash, including the handoffs nobody documented.
Working systems, not recommendations
The things that close the gaps, built and integrated into what you already run.
Declared human steps
Where a person must approve or judge, it is written into the system rather than assumed.
Ongoing maintenance
We keep the systems current as the business changes, instead of handing you a maintenance burden.
One accountable team
The people who found the gap are the people who close it. No handoff to a delivery partner.
The difference
Why this is not another consulting engagement
Typical consultant
RevenuForge
Hands you a slide deck
Hands you working systems
Recommends tools, you implement them
Builds and integrates it for you
Engagement ends at the report
Maintains it after go-live
Sells you an AI model
Fixes the process a model cannot
Bills for discovery you cannot act on
Price follows the scope you agreed
Pricing
The price follows the scope
There is no rate card. What the work costs depends on what it covers, and what it covers is agreed with you in the consultation — not decided before it.
Consultation
We go through how your operation runs today and where the exposure is likely to sit.
Scope
We agree what the engagement covers. You see the boundary before you see a number.
Fee
Priced against the scope you agreed. No rate card, because the work is not the same twice.
Still to be confirmed
[TBD] — the guarantee is the one thing not written yet. Durations shown across this page are proposals for you to confirm, since a prospect will hold you to them.
FAQ
The questions we get asked first
Do we have to change our CRM?
No. We build around the stack you already run. Replacing a CRM is its own project with its own risk, and it is almost never what is actually causing the leak.
Is this an AI project?
No. We use automation where it genuinely fits and say so plainly where it does not. Most of what we find is fixed by changing a handoff, not by adding a model. If you have been sold an AI pilot before and got a dashboard out of it, that is the pattern we are trying not to repeat.
What is expected from our team?
Around ~4 hrs/wk from two or three people, plus read access to the systems. We do the tracing; what we need from you is context and the occasional decision. The exact commitment is agreed in the consultation, before anything starts.
How long does it take?
Diagnosis runs 2–3 weeks. Scoping takes about 1 week, and the first systems are in build 4–6 weeks from the start. Longer engagements depend on the scope you agree — and you get the duration alongside the price, not after you have signed.
What does it cost?
It is scoped per engagement. We agree what the work covers in the consultation, then price against that scope. There is no rate card because no two operations leak in the same places.
What if we already have a revenue operations team?
Most of our clients do. The constraint is usually capacity and neutrality, not capability — an internal team is rarely free to stop and audit the process they are busy running.
Get started
Find out where your revenue is leaking
One form. We reply with a time and the three questions we need answered before the call. You leave that call with a scope and a price, or with a straight answer that we are not the right fit.
- No obligation to proceed
- We tell you if we are not the right fit
- Your details are used to reply to you, nothing else