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REVENUFORGE
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Financial workflow optimisationFor finance and revenue operations

The leak is between the systems.

We audit how your revenue operation actually runs, find where money leaves the process, and build the systems that close the gaps.

Fig. 01 · the seamHuman step declared
CRM01
Pipeline review02
Findings03
Forecast — manualOutside
Signal marks the break. The dashed box is outside the system.
Diagnosis

A findings register: every gap in the operation, with the exposure attached to it.

Delivery

The systems that close those gaps, built and handed over already running.

Maintenance

The systems stay ours to keep working. You run the business.

The problemObservations of fact

None of this is a technology problem.

You have been sold this before. A model was demonstrated, a pilot ran, and it ended in a dashboard nobody opens. The weekly close did not change, because the gap was never in the technology. It sits in the handoffs between the people and the systems you already own.

Finding 01 · $119k a year

The forecast is assembled by hand every week.

40 hrs a week across finance and revenue operations go into a sheet that is stale before the meeting starts. Every input already exists in a system you own.

Human step required · approval
Finding 02 · $1.2M a year

Coverage is set by availability, not by deal risk.

Accounts are worked in the order the queue presents them. The pipeline carrying the most exposure gets the same attention as the rest, and ranking on risk instead is worth 2 points of win rate.

No human step required
Finding 03 · $480k a year

Reps are coached on the calls the manager happens to hear.

Around 10% of calls are reviewed in a given week, chosen by who was free. The pattern that costs you the quarter is in the ones nobody listened to.

Human step required · judgement
Finding 04 · $480k a year

Renewal risk surfaces after it becomes actionable.

The signal sits in a support system that does not reach the account owner before the quarterly review. Roughly 8% of churn is reachable with an earlier one.

No human step required

Four findings, written as we would write them in your register. Together they carry $2.28M a year — 4.6% of revenue. Modelled on a $50M ARR revenue operation. Your figures will differ — establishing them is the first thing we do.

How this is calculated

These are not client results. They are a worked example, so you can check the arithmetic against your own organisation before you speak to us.

Assumptions
  • $50M ARR · 20 account executives · 5 sales managers · 3 revenue operations · 2 finance analysts
  • Fully loaded cost of $120k per analyst and $180k per manager, divided over 2,080 hours
  • 46 working weeks a year
  • $60M of new-business pipeline created annually at a 22% win rate
  • 12% gross revenue churn
LineWorkingAnnual
Forecast assembled by hand5 analysts × 6 hrs + 5 managers × 2 hrs, × 46 weeks, at loaded cost$119k
Coverage set by availability$60M pipeline × 2 points of win rate recovered by ranking on risk$1.2M
Coaching by whoever was free8 new hires × 1 month of ramp pulled forward × $60k monthly contribution$480k
Renewal risk surfaced late$50M × 12% gross churn × 8% reachable with an earlier signal$480k
Modelled annual cost4.6% of ARR$2.28M
What we doFig. 02 · diagnosis · delivery

We diagnose the gaps. We build the system. We maintain it.

Step 01

Diagnose

We sit with the operation and record how it actually runs, not how the process document says it runs. What comes back is a findings register: each gap, the exposure attached to it, and whether closing it needs a person.

Step 02

Build

We build the systems that close the gaps we found. Nothing speculative, nothing that needs a new team to operate it. Each one is handed over running, with the human steps declared where they belong.

Step 03

Maintain

Systems drift as the business changes. We hold them. When the operation moves, the systems move with it, and the register stays current.

Most firms stop at the register and hand you a recommendation. The seam between finding the gap and closing it is where the work actually is, and it is the only part of this that is difficult.

How the engagement runsFour phases · durations proposed

The engagement runs in four phases.

Durations below are proposals, not model output. They are promises a prospect will hold you to, so confirm each one before this page goes live.

Engagement phases. All contents are placeholders.
PhaseWhat happensWhat you leave withDuration
Phase 01We trace how the operation actually runs and quantify each gap.Findings register, with the exposure on every line.2–3 weeks
Phase 02We agree what gets built, in what order, and what it costs.Scoped build plan and a fixed price.1 week
Phase 03We build and integrate the systems that close the gaps.Working systems, handed over running.4–8 weeks
Phase 04We hold the systems as the business changes around them.Register kept current, reviewed quarterly.Ongoing
Not yet supplied

Durations are proposed, not measured. Confirm them before launch: unlike the cost figures, these are commitments rather than a model.

ProofStructural, not personal

The proof is the register, not a testimonial.

There are no client logos on this page, no headshots, no counts and no quotes. What we can show you is the artefact. The findings register is the same object in every engagement, and it is the thing you are actually buying.

Sample register · modelled on $50M ARR
A sample findings register. All figures are placeholders.
RefFindingExposureHuman stepStatus
FND-01Forecast assembled by hand$119kApprovalClosed
FND-02Coverage set by availability$1.2MNoneIn build
FND-03Call review set by availability$480kJudgementOpen
FND-04Renewal signal not routed$480kNoneClosed
The offer[TBD] · guarantee

The price follows the scope.

There is no rate card. What the work costs depends on what it covers, and what it covers is agreed with you in the consultation, not decided before it.

What you get
6 items
Deliverables, in the order they arrive.
How you know it holds
Quarterly
The evidence, not the assurance.
How long it takes
4–6 weeks
First finding to first system in build.
What is expected of you
~4 hrs/wk
Hours, access, and from whom.
How the price is set
  1. 01 · Consultation

    We go through how the operation runs today, and where the exposure is likely to sit.

  2. 02 · Scope

    We agree what the engagement covers. You see the boundary before you see a number.

  3. 03 · Fee

    Priced against the scope you agreed. There is no rate card on this page because the work is not the same twice.

Guarantee

[TBD]

Not yet supplied

[TBD] — the guarantee is the last thing unwritten. Pricing needs nothing further: it is scoped per engagement, so no figure belongs here. The durations above are proposals to confirm.

Request a consultation

We diagnose the gaps. We build the system. We maintain it. You run the business.

One form. We reply with a time, and the three questions we need answered before it. You leave that call with a scope and a price, or with a straight answer that we are not the right fit.

Note

Exposure on a finding does not decay while it waits. If the close still runs on a sheet next quarter, the register reads the same, one quarter later.

We use this to reply to you. Nothing else, and nobody else gets it.